Cookie Policy
Last updated: 30 August 2026
Last updated: 30 August 2026
This Cookie Policy explains how WAV Solutions Ltd uses cookies and similar technologies on our website.
It should be read together with our Privacy Policy, which explains how we use and protect personal information.
This Cookie Policy explains how WAV Solutions Ltd uses cookies and similar technologies on our website.
It should be read together with our Privacy Policy, which explains how we use and protect personal information.
1. What Are Cookies?
Cookies are small text files that may be stored on your device when you visit a website.
They can be used to help websites function correctly, remember preferences, understand how visitors use a website and measure website performance.
Some cookies are necessary for a website to operate, while others are optional and require your consent.
Cookies are small text files that may be stored on your device when you visit a website.
They can be used to help websites function correctly, remember preferences, understand how visitors use a website and measure website performance.
Some cookies are necessary for a website to operate, while others are optional and require your consent.
2. How WAV Solutions Uses Cookies
The WAV Solutions website currently uses:
necessary website technologies
Google Analytics 4
Google Tag Manager
Framer Analytics
We do not currently use advertising or remarketing cookies.
Where consent is required, optional analytics technologies are controlled through the cookie consent settings available on our website.
The WAV Solutions website currently uses:
necessary website technologies
Google Analytics 4
Google Tag Manager
Framer Analytics
We do not currently use advertising or remarketing cookies.
Where consent is required, optional analytics technologies are controlled through the cookie consent settings available on our website.
3. Necessary Technologies
Some technologies are required for the website to function correctly and cannot normally be disabled through our cookie preferences.
These may support functions such as:
website security
page delivery
consent preferences
essential website functionality
These technologies are not used for advertising purposes.
Some technologies are required for the website to function correctly and cannot normally be disabled through our cookie preferences.
These may support functions such as:
website security
page delivery
consent preferences
essential website functionality
These technologies are not used for advertising purposes.
4. Google Analytics 4
We use Google Analytics 4 (GA4) to understand how visitors interact with the WAV Solutions website.
Google Analytics may collect information including:
pages visited
session activity
approximate geographic location
browser and device information
referring source
interactions with website content
Google states that GA4 uses first-party cookies to distinguish users and maintain session information.
The main GA4 cookies that may be used are:
_ga
Purpose: Used to distinguish users.
Typical expiry: Up to 2 years.
_ga_<container-id>
Purpose: Used to maintain session state.
Typical expiry: Up to 2 years.
Actual cookie duration may be affected by browser restrictions or configuration changes.
Where analytics consent is denied, Google Consent Mode can restrict the use of analytics storage and adjust how Google tags behave according to the visitor's consent choice.
We use Google Analytics 4 (GA4) to understand how visitors interact with the WAV Solutions website.
Google Analytics may collect information including:
pages visited
session activity
approximate geographic location
browser and device information
referring source
interactions with website content
Google states that GA4 uses first-party cookies to distinguish users and maintain session information.
The main GA4 cookies that may be used are:
_ga
Purpose: Used to distinguish users.
Typical expiry: Up to 2 years.
_ga_<container-id>
Purpose: Used to maintain session state.
Typical expiry: Up to 2 years.
Actual cookie duration may be affected by browser restrictions or configuration changes.
Where analytics consent is denied, Google Consent Mode can restrict the use of analytics storage and adjust how Google tags behave according to the visitor's consent choice.
5. Google Tag Manager
We use Google Tag Manager (GTM) to manage website measurement technologies.
Google Tag Manager is primarily a tag-management system. It allows us to control and deploy technologies such as Google Analytics without adding separate tracking code throughout the website.
Google Tag Manager itself is not used by WAV Solutions to create advertising profiles.
The technologies managed through GTM may use cookies depending on their purpose and the consent choices made by the visitor.
We use Google Tag Manager (GTM) to manage website measurement technologies.
Google Tag Manager is primarily a tag-management system. It allows us to control and deploy technologies such as Google Analytics without adding separate tracking code throughout the website.
Google Tag Manager itself is not used by WAV Solutions to create advertising profiles.
The technologies managed through GTM may use cookies depending on their purpose and the consent choices made by the visitor.
6. Framer Analytics
Our website is built using Framer and uses Framer Analytics to understand general website activity.
Framer states that its built-in analytics:
do not use cookies
do not create persistent identifiers
use privacy-focused measurement
do not collect information that identifies an individual
Framer Analytics may provide aggregated information such as page views, visitor numbers, referral sources, device types and browser information.
Because Framer Analytics does not rely on cookies, it does not require analytics cookie consent in the same way as Google Analytics.
Our website is built using Framer and uses Framer Analytics to understand general website activity.
Framer states that its built-in analytics:
do not use cookies
do not create persistent identifiers
use privacy-focused measurement
do not collect information that identifies an individual
Framer Analytics may provide aggregated information such as page views, visitor numbers, referral sources, device types and browser information.
Because Framer Analytics does not rely on cookies, it does not require analytics cookie consent in the same way as Google Analytics.
7. Cookie Categories
Our cookie consent controls may include the following categories:
Necessary
Required for the website and consent functionality to operate correctly.
These are always enabled where necessary.
Preferences
Used to remember optional website preferences where applicable.
These are disabled by default unless you choose to allow them.
Analytics
Used to help us understand website usage and performance.
This includes Google Analytics where enabled.
Analytics cookies are disabled by default until the relevant consent is provided.
Marketing
Used for advertising, remarketing or personalised marketing technologies.
WAV Solutions does not currently use marketing or remarketing tracking on this website.
This category may remain available within our cookie controls in case these technologies are introduced in the future.
Our cookie consent controls may include the following categories:
Necessary
Required for the website and consent functionality to operate correctly.
These are always enabled where necessary.
Preferences
Used to remember optional website preferences where applicable.
These are disabled by default unless you choose to allow them.
Analytics
Used to help us understand website usage and performance.
This includes Google Analytics where enabled.
Analytics cookies are disabled by default until the relevant consent is provided.
Marketing
Used for advertising, remarketing or personalised marketing technologies.
WAV Solutions does not currently use marketing or remarketing tracking on this website.
This category may remain available within our cookie controls in case these technologies are introduced in the future.
8. Managing Your Cookie Preferences
When you first visit the WAV Solutions website, you may be given the option to:
accept optional cookies
reject non-essential cookies
manage your cookie preferences
You can change your choices using the cookie settings available on the website.
Necessary technologies may continue to operate because they are required for the website to function.
Google explains that Consent Mode allows Google tags to adapt their behaviour based on the consent choices received from a website's consent banner.
When you first visit the WAV Solutions website, you may be given the option to:
accept optional cookies
reject non-essential cookies
manage your cookie preferences
You can change your choices using the cookie settings available on the website.
Necessary technologies may continue to operate because they are required for the website to function.
Google explains that Consent Mode allows Google tags to adapt their behaviour based on the consent choices received from a website's consent banner.
9. Managing Cookies Through Your Browser
Most web browsers also allow you to:
view stored cookies
delete cookies
block cookies
restrict cookies from particular websites
Blocking all cookies may affect the operation of some websites.
Please refer to your browser's privacy or cookie settings for instructions.
Most web browsers also allow you to:
view stored cookies
delete cookies
block cookies
restrict cookies from particular websites
Blocking all cookies may affect the operation of some websites.
Please refer to your browser's privacy or cookie settings for instructions.
10. Third-Party Services
Some technologies used by the WAV Solutions website are provided by third parties, including Google and Framer.
Those organisations may process information in accordance with their own privacy and cookie policies.
We recommend reviewing their privacy information if you would like further details about their practices.
Some technologies used by the WAV Solutions website are provided by third parties, including Google and Framer.
Those organisations may process information in accordance with their own privacy and cookie policies.
We recommend reviewing their privacy information if you would like further details about their practices.
11. Changes to This Cookie Policy
We may update this Cookie Policy if:
the technologies used on our website change
we introduce new analytics or marketing tools
legal or regulatory requirements change
our cookie consent configuration changes
The latest version will always be published on this page.
We may update this Cookie Policy if:
the technologies used on our website change
we introduce new analytics or marketing tools
legal or regulatory requirements change
our cookie consent configuration changes
The latest version will always be published on this page.
12. Contact Us
If you have any questions about our use of cookies or website analytics, contact:
WAV Solutions Ltd
7 Basepoint Business Centre
Rivermead Drive
Swindon
SN5 7EX
United Kingdom
Email: contact@wavsolutions.co.uk
Telephone: 07359 390 063
Company Registration Number: 16645636
VAT Number: 499 9273 07
If you have any questions about our use of cookies or website analytics, contact:
WAV Solutions Ltd
7 Basepoint Business Centre
Rivermead Drive
Swindon
SN5 7EX
United Kingdom
Email: contact@wavsolutions.co.uk
Telephone: 07359 390 063
Company Registration Number: 16645636
VAT Number: 499 9273 07
Office Address
WAV Solutions Ltd
7 Basepoint Business Centre,
Rivermead Dr,
Swindon,
SN5 7EX
07359 390 063
contact@wavsolutions.co.uk
© 2025 WAV Solutions Ltd. Registered in England and Wales, No. 16645636. Liability Insurance up to £10m.
Office Address
WAV Solutions Ltd
7 Basepoint Business Centre,
Rivermead Dr,
Swindon,
SN5 7EX
07359 390 063
contact@wavsolutions.co.uk
© 2025 WAV Solutions Ltd. Registered in England and Wales, No. 16645636. Liability Insurance up to £10m.
Office Address
WAV Solutions Ltd
7 Basepoint Business Centre,
Rivermead Dr,
Swindon,
SN5 7EX
07359 390 063
contact@wavsolutions.co.uk
© 2025 WAV Solutions Ltd. Registered in England and Wales, No. 16645636. Liability Insurance up to £10m.